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A customer today filed a lawsuit against the maker of the popular herbal male enhancement product Enzyte on behalf of purchasers, accusing the company of using false and deceptive advertisements with phony statistics to lure tens of thousands of men into purchasing its supplement. Filed in Montgomery County Court in Ohio by attorneys from Hagens Berman and Murdock Goldenberg Schneider & Groh, the suit claims Enzyte manufacturer Berkeley Premium Nutraceuticals built a $100 million business that preyed on men using unproven claims. Once the class-action suit is certified by the court, it would represent Enzyte purchasers across the country. “The ads made repeated unsubstantiated claims with the intention of drawing out and using men’s insecurities,” said John Murdock, one of the attorneys representing consumers against Berkeley. “In our opinion the primary effect Enzyte had on its users was to shrink the size of their wallets.” Currently running a national advertising campaign using innuendos and a silent ‘Smiling Bob’ spokesperson, Berkeley earlier marketed Enzyte in a nationwide multi-media campaign with claims that the product would actually increase the size of a man’s genitalia. Some of the claims from ads in magazines such as Esquire and Gentlemen’s Quarterly include: “The first all-natural male enhancement program that adds one to three inches to your size in just eight months or get double your money back” “100% Safe with a 98.3% Success Rate” “…your erectile chambers, as well as your penis, will enlarge up to 41%” roduct Description: You've heard about Enzyte on the television and radio, now you can get the same Enzyte formula at a savings! Get Enzyte AS SEEN ON TV. Discover why more men are turning to Enzyte to help support firmer, fuller-feeling, better quality erections. Enzyte contains a proprietary blend of natural ingredients designed to improve your overall health. Many men report a decrease in erection quality with age. For some, it may even start before they’re 30. For a number of reasons, men can experience a decrease in natural blood flow during arousal that can lead to difficulties in getting and maintaining erections. Now there’s good news for men who want to have firmer, fuller-feeling erections. Introducing Enzyte, the non-prescription, once-a-day tablet for natural male enhancement. Warnings: Enzyte may not work for everyone. If you do not respond to Enzyte right away, do not be concerned. Your body’s response to Enzyte may vary. If you experience unwanted side effects, such as prolonged erections or abnormal erection growth, consult with a physician before continuing product use. Enzyte may require an adjustment period. Make sure your partner is aware that you are using Enzyte. In some cases, increase in erection size and fullness may cause discomfort during intercourse. Such discomfort typically subsides within a few days. In the event of discomfort, lubricants may be used. If discomfort is sustained or significant, discontinue use until your partner is able to consult with a doctor. Enzyte should not be used to treat any medical condition. Enzyte does not work as contraception, and cannot protect you from any sexually transmitted diseases. If you experience impotence problems or other sexual dysfunctions that do not respond to Enzyte, see your doctor. Impotence may be a sign of a more significant health problem. Ingredients: Other Ingredients: Dicalcium phosphate, stearic acid, croscarmellose sodium, magnesium stearate, silica and film coat (hypromellose, hydroxypropyl cellulose, polyethylene glycol, titanium dioxide, propylene glycol, and FD&C blue #2 lake). When customers tried to take advantage of Berkeley’s ‘double your money back’ guarantee, the company sent out confusing and deceptive materials that encouraged customers to waive their right to collect the refund, the suit claims. “We will prove Berkeley depended on the embarrassment of men and complicated return policies to keep the number of refunds low and the amount of profits high,” said Murdock. “In my opinion, this is perhaps the most cynical scheme to defraud consumers I’ve seen.” According to consumer groups. including the Better Business Bureau, Berkeley generates a high number of complaints. The Federal Trade Commission has also called into question treatments like Enzyte. According to the agency’s Web site, “If the product being pitched to cure impotence is "herbal" or "all natural," dismiss it.” In a recent interview, Berkeley’s founder and chief executive officer Steven Warshak admitted that the company withdrew its claims that Enzyte added inches to a man’s penis because no third-party independent trials were conducted to substantiate the claim. In fact, in an about-face, its own Web site now admits, “Enzyte will not alter the shape or size of your penis.” In 2001, the plaintiff paid $400 for an eight-month supply of Enzyte, and received more assurances from Berkeley that “most men report a one- to three-inch gain in length and 27% increase in roundness,” according to the complaint. He completed the supply without any increase in genital size, and after many months of trying to receive his ‘double your money back’ guarantee, only received a portion of the promised refund. Enzyte was created by the world-renowned manufacturer of top-notch vitamins and nutraceuticals, Berkeley Premium Nutraceuticals. Berkeley is committed to the finest care for your health – and insists on making its brands the finest natural supplements you can buy. Berkeley customers are some of the best-informed buyers of natural health products around, people who insist on only the very best ingredients from companies with spotless reputations in manufacturing and marketing.